Research published by Experian shows that email marketing messages shared through social networking links deliver, on average, 5 times more forwards than an email with just a single 'forward to a friend' link. That's a significant uplift, and it's crystal clear that integrating social media into email campaigns is something we should all be doing. But how can you make sure you're taking advantage of that additional 24.3% reach that social media can potentially deliver?

Follow these 5 golden rules to help maximise the social network 'shareability' of your email campaigns: