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Lead-to-Account Matching and Routing / Chili Piper / Podcast Episodes
What successful ABM teams have in common & the problem with direct mail
Associated with
Hillary Carpio Hillary Carpio
Tara Robertson Tara Robertson
31 min read
What successful ABM teams have in common & the problem with direct mail
Chili Piper Chili Piper

Hillary Carpio, Senior Director of Account-Based Marketing at Snowflake, talks about how her team works cross-functionally to drive success with their ABM programs, how they measure ABM at Snowflake, and why ABM is no longer just display ads and direct mail.

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