The relentless clutch of high inflation, slim margins, compulsory redundancies, and the enduring complications of post COVID-19, continue to cast a gloomy shadow over many enterprises and sectors.

For sales and marketing leaders, the core issue is that critical go-to-market initiatives such as Demand Gen, ABM and Sales Outreach demand a well-oiled team and a robust content development schedule, particularly in the B2B arena.

But here's the reality, when you're a team of one or just a handful of marketing and sales people trying to achieve steep revenue goals and churn out content at a high pace and make it relevant – you need fully integrated martech and sales stack, and a massive budget for contractors or internal subject matter experts with loads of free time and top notch writing skills.