Black Friday.

It's a word pairing capable of producing an almost Pavlovian response. Simply hearing its name in the wind can have us reaching for our wallets, pulling out our credit cards, and making a beeline for that "Buy Now" button.

And it's almost here. Yep – the seductive siren song of Black Friday is back for another year on November 26, ready to lure bargain-hungry consumers back into the arms of its irresistible discounts.

So, with Black Friday less than a week away, what better opportunity to look at the statistics behind the spending – and the data behind the deals?

Below, you'll find everything you need to know about Black Friday statistics, from 2019 and 2020 through to Black Friday's history.

And what does this year have in store? We'll tell you using data from Similarweb's unique data, providing insights on traffic, trends, and shopper behavior.