Associated with
Rusty Warner
Posted May 26, 2022
•
7 min read
Invest In Real-Time Interaction Management To Elevate Your Long-Term Customer Experience Strategy
It's easy to conflate real-time interaction management (RTIM) with personalization tactics, but it goes far deeper. Forrester defines RTIM as: Enterprise marketing technology that delivers contextually relevant experiences, value, and utility at the appropriate moment in the customer lifecycle via preferred customer touchpoints. RTIM enables next best experience (NBX) decision-making in the face of changing [...]
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