For the Ross family, data and analytics are a family business, and what first connected the family to data is their shared love of sports.

As the manager for his high school football team, Doug Ross collected and gleaned insights from the team's data. Doug's sons, Michael and Cameron Ross, have always enjoyed following baseball and football statistics, and Cameron uses Oracle Analytics Cloud to perform data analysis for his fantasy sports league.

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So, it was no surprise when three Ross family members parlayed their passion for data and analytics into their careers. An early programmer, Doug worked in Oracle's business intelligence consulting organization for fifteen years before launching his own company. He then joined Performance Architects, an Oracle partner, as a Manager/Architect where he provides Oracle Analytics Cloud consulting for the University of Pittsburgh. Cameron also works for Performance Architects as a senior consultant, while Michael works as a Senior Manager at the Hackett Group, where he helps companies design and implement analytical reporting solutions.

Using Oracle Analytics, the three Ross family members spend much of their days helping clients find value from their data.

"I love walking into a client's office, seeing their tables, and then turning those tables into visualizations that really mean something," said Cameron.