People receive hundreds of email messages every single day. So how can you make your emails stand out to encourage them to open your messages and engage with your brand? The answer is email personalization.

A personalized email improves click rates by 14% and conversions by 10%. This means that if you aren't personalizing your email messages, you're likely missing out on new leads and customers. In this post, we'll look at why email personalization is so important, as well as nine tips for creating personalized email messages.