Using native tools well enough but intrigued by a social media management solution? Read on for solid reasons why it might be time to ditch the native tools and go with a social media scheduling tool. If you've been using native social media tools to manage your brand's social channels, you probably feel like you have to be everywhere at once. You're checking Facebook notifications in one tab, uploading to YouTube from another device, posting Instagram Stories from your phone, and the list goes on. Phew. So, you can do basic social media management using native apps.