The Broker's and Lender's Quick Guide to Video Messages For better and for worse, the mortgage experience has become increasingly digital. Digital transformation increases speed and efficiency, but it reduces human-to-human interaction between all the people involved. Especially as the market shifts from refis to purchases, your ability to add a personal, human touch in the right moments helps drive relationships and revenue now and over the long term. Right here in this post, learn 7 specific moments to add video messages to the mortgage experience. You need not use video all the time, but it belongs in the mix with your emails, texts, social messages, phone calls, video calls, and in-person meetings. These videos will save you time and improve your customer experience. These videos will help you close more loans by increasing pull through from lead to loan and by generating more repeat and referral business.   More Meaningful, Memorable, and Motivating Staying top of mind isn't about checking a box. It's about connecting with new leads, current and past customers, real estate agents, and others in your referral network in meaningful ways. When you connect visually and emotionally, you're more memorable and more motivating to others. Why? ...