Proving the value of social media work isn't always easy. Unlike sales or other departments with clear ROI, social media's impact is less obvious to someone with no social media expertise. Stakeholders often focus on vanity metrics, overlook the strategy behind posts, or expect instant results. But social media is so much more than likes and followers! It builds trust, drives customer loyalty, and supports business goals in ways that aren't always visible at first glance. Juggling multiple social media accounts isn't just posting, it's a strategic balancing act of planning, knowing your audience, and keeping engagement alive. So how do you show stakeholders the true power of social media? In this article, I'll share 7 actionable ways to prove your value and make your work visible. What are the challenges of proving the value of social media work? I like to say that social media is like word-of-mouth on steroids or a digital storefront. It builds relationships, earns trust, and drives visibility. Social media is a direct channel of communication with your customers. It's also often one of the first things they see on their customer journey. Social media managers know that. And yet, proving social media value to stakeholders [...]