Distributors are an important partner for many CPG companies, helping brands reach larger markets without having to establish their own infrastructure. However, selling through distribution partners can often feel like ceding control of your destiny - you've lost some control over your sales initiatives. It's hard to know how they're selling your products, what content they are using, what's actually resonating and how they are helping your brand shine in the sea of competitors.

Without visibility into how distributors carry out their sales, it can be hard for brand teams to equip distributors with the content and information needed to be successful. And without insights into what's really working, CPGs cannot uncover the roots of potential sales obstacles, let alone take steps to fix them.

But the good news is distributor sales don't have to be a black box. Get insights into what's working and empower your distributors to be your best brand advocates with the help of a sales content management system.