List Clean-Up
Associated with
Barbara Berry Barbara Berry
2 min read
List Clean-Up

Over time, email subscriber lists will change. Whether it's through new product offerings, a change in focus, or a refined marketing strategy, new audience members can often share different traits than the original subscribers of an email list. As a list brings in new subscribers, some older subscribers will become uninterested. Part of a successful email marketing strategy is not only about adding more subscribers to your list, but also managing your audience.

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