Executing a successful ABM strategy is no easy feat and requires more than just identifying key accounts; it demands a data-driven approach that leverages insights and analytics to maximize pipeline generation.

Featuring Drift's Head of Marketing Operations, Monique Lemiuex, in partnership with DGR, "From Insights To Impact: Maximizing Target Account Pipeline Through Data Driven Strategies" explores the power of data-driven strategies in maximizing target account pipeline. Watch this on-demand webinar to walk away with actionable techniques on how to effectively collect, analyze, and interpret data to gain valuable insights into target accounts.

Key takeaways:

1. Data-drive approach: a must for ABM success
2. Collaboration and alignment drive results
3. Technology is a key enabler