Mindshare vs Demand Gen: Why Video Wins in B2B Marketing! Traditional demand generation only targets the 5% of buyers who are actively searching. But what about the other 95%? 👀

At the Mindshare 2025 Virtual Summit, hosted by Kelly Chang (CMO of Goldcast), Devin Reed (Founder of The Reeder, former Gong & Clari leader) shared how Mindshare Marketing helps brands build trust, familiarity, and preference before prospects are ready to buy.

🔥 Key Insights You'll Learn:
• Why focusing on the 95% of inactive buyers gives you long-term pipeline wins
• How to build trust with thought leadership and edutainment content
• Devin Reed's content assembly line framework for repurposing without burnout
• Where AI accelerates workflows (and where humans must lead)
• The real metrics to track: audience growth, engagement, inbound demos
• Why video beats text for building connections and driving engagement