An improvement of your lead management efforts enables sales teams to convert prospects more frequently and enhance customer satisfaction scores. According to the Sales Lead Management Association, organizations fail to follow up on 80% of all leads generated, indicating there is a clear gap where many companies can improve.

Though lead management typically falls under a sales team's purview, it shouldn't belong solely to any one unit. Marketing, sales, and customer service each play a vital role in ensuring leads are properly managed. By creating detailed processes that are integrated across units, training your associates on lead management best practices, and employing innovative technology such as lead management sales software, you can ensure your best leads remain in your pipeline.