ABM is B2B: Taking Your Sales and Marketing from Good to Great
This presentation is about four things:
1. Parenting and Marketing (how similar they are)
2. The much needed B2B Maturity Curve to see where you are on the journey of good to great
3. Stories of 4 incredible companies that will challenge the very core of your marketing and business acumen
4. Finally, a question that is important to wrestle with
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