The Ahrefs new homepage was created by hiring 3 different copywriting agencies, spending over $33k. The final results were then mixed and matched according to what they liked about each one to come up with what you see now. CMO Tim Soulo explained the behind the scenes story of how it came to be in a YouTube video (https://youtu.be/lJVn_iwe1ho) which was used to source the content of this teardown.