Last year, Urban Outfitters absolutely sleighed the 2020 holiday session with its display ads.The lifestyle label has been cozying up homes and selling trendy clothes since the 70's. The holiday sales in particular never disappoint, which is especially helpful when your main customers are living on a student budget and looking for a holiday steal.

To get you in the holiday spirit, we'll show you exactly how urbanoutfitters.com drove demand and give you step by step advice on how to optimize your own display campaigns in real-time this season.