FUD. Fear. Uncertainty. Doubt. These three words have become the unwelcome trio of cybersecurity marketing, bombarding audiences with chilling tales of data breaches and cyberattacks. The worst offender? Cold-blooded hackers wearing hoodies and sunglasses in dark, underground lairs, crippling economies with deft keystrokes. Decision-makers controlling budgets won't buy or continue relationships with marketing that can't articulate what they're going through.

Scaring people doesn't work-at least not for long, especially when they work in the industry. Customers are looking for brands that they can trust, brands that offer solutions rather than just problems. By perpetuating the FUD narrative, cybersecurity marketers are creating an inaccurate perception of the threat landscape.
People are more likely to do business with companies they trust, which FUD-based marketing does little to inspire. In fact, it can have the opposite effect, leaving customers feeling manipulated and skeptical.
How can we create cybersecurity marketing content that is both informative and engaging without resorting to FUD? We believe there's a better way.
Cybersecurity content marketing is the stopgap to the industry's echo chamber. Because the cybersecurity landscape is so technically demanding, brands need marketers who an translate technical jargon into terms that instill trust and confidence.

Instead of amplifying fear, we advocate for a different approach in cybersecurity content marketing. One that acknowledges the risks-of course-but focuses on empowerment and education.
When it comes to cybersecurity, GRC, and IT, you need a partner-not a panic monger.