Today, brands can develop deeper relationships than ever
before by engaging customers on social networks. But to be
relevant, brands must understand the specific user mindset.
At the heart of personal and professional networks are
differing needs and interests, and different emotional
drivers that fuel them. Marketing to the mindset is about
understanding that mindset divide, and aligning your
marketing strategy in order to achieve the desired outcome.
LinkedIn and TNS partnered on a global study which
surveyed 6,000+ social media users across 12 countries
to uncover how marketers can connect to these different
mindsets on personal and professional networks.