Jio Digital, a digital platform by Jio, has been a fascinating case study in the telecommunications industry. The platform's success can be attributed to multiple factors, including its affordable pricing, high speed internet, and extensive coverage across India. Furthermore, Jio Digital's ability to reach and connect with a large, diverse customer base highlights the importance of investing in a robust digital infrastructure to bridge the digital divide and provide access to digital services to all. With wide offerings and customer base, Jio Digital sought a common platform to drive usage, engagement and user retention. WhatsApp was the answer! Jio Digital joined hands with Haptik to develop a WhatsApp chatbot that connects with 5G, 4G and Jio Fiber customers as well as its partners.