Associated with
Leanne Chescoe
Paul Gibson
Posted Feb 3, 2022
B2B Sales & Marketing: As Easy As ABX for Marketing Operations
In this session from B2BMX Next Level ABM, Damien Swendsen and Lisa Smith from InsideView (a Demandbase company) share how their teams work alongside each other to target the right accounts, engage every member of the buying committee, and build long-term customer relationships - all on the foundation of great B2B data.
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