Associated with
Manyam Mallela
Posted Nov 17, 2022
•
2 min read
Ready to Move on from RFM Models?
RFM was great in the 1990s to identify audiences for campaigns but modern machine learning algorithms are better. Here's why.
More Ways to Read:
🧃
Summarize
--
The key takeaways that can be read in under a minute
Sign up to unlock
Worth the squeeze
Get access to the condensed version of this piece, and every other article on The Juice, and so much more.
Start a free account on The Juice and we'll send you weekly emails sharing which podcasts, blogs, guides,
etc. are trending with other marketing or sales pros. We call it the Top 5!
Other content from
Blueshift Labs
Featured by Salesforce
