‎On the show today is Adam DuVander. Adam is the founder of Every Developer and author of Developer Marketing Does Not Exist.
I wanted to bring him on because developers are perhaps one of the most difficult segments to market to. How dev tools get discovered, trialed, and implemented are very unique to other software.
You'll hear about why content is at the heart of developer marketing, common mistakes made when marketing a developer-first product, and the parallels of developer marketing to no-code and web3.