Optimizing the increasingly complex customer journey | Lytics Decision Engine CDP for Marketers
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Posted Jun 17, 2019
Optimizing the increasingly complex customer journey | Lytics Decision Engine CDP for Marketers

What does being hyper-relevant mean in a world where 50% of customers use at least four channels before they make a purchase, and where they might use all four of those channels over the course or just an hour or two? Here's an answer from our Head of Digital and Demand.

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