As more businesses recognize the benefits of remote working practices, the demand for flexible working space has increased significantly in cities around the world, opening the doors to new opportunities – and revenue – for hoteliers.

The emerging concept? The so-called coworking hotel.

According to a recent Stanford University study, 66 percent of companies now embrace remote working policies with 16 percent of corporations choosing to be entirely remote, relying on digital communications and reserving ad-hoc meeting spaces to complete important business tasks. No wonder why the likes of Marriott and Accor have already invested in revamping areas of their hotels to create productive, yet aesthetically pleasing, flexible workspaces.

However, if you are also thinking about venturing into this fast-growing market, it's important to have a clear strategy in place. According to JLL, to create a coworking hotel that works you must design an environment that appeals to broader groups of people, including your existing loyal clientele, and not just high-flying business executives.