Posted Apr 23, 2019
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9 min read
2019 TOPO Summit Rundown: Where Account-Based Marketers Are and Where They're Going
Account-based marketing came out of the batting cage and up to the plate as the go-to practice for high-growth, highly aligned marketing and sales teams at this year's TOPO Summit. The Terminus team are obviously believers and have been for a while, but this year's wave of marketing conferences featuring ABM as a featured track reinforces that ABM is here to stay, and marketers are ready to go from pilots to mature practices.
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