In this episode, Guy discusses Ebsta's process for producing insights reports, guiding you through an example from an anonymous company, to help you to understand why you win and lose deals.Guy Rubin is the Founder and CEO of Ebsta and is passionate about helping B2B sales teams scale their revenue engine. Having been founded in 2012, Ebsta now delivers real-time forecasting tools and uses engagement trends to benchmark live pipelines against previously close-won deals.