Posted Jan 13, 2024
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12 min read
What Is Generative AI ? Why Marketers Should Care
AI-powered tools can analyze data, create content and deliver insights that enable all of us to do more in the matter of minutes what at one point would take hours.
Automated content generation, AI powered customer segmentation, and AI driven lead scoring are just some of the many tasks that AI has streamlined for me as a CEO and marketer. AI has freed many of us up to focus on creative, higher value tasks and strategic thinking.
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