We all know how important it is to make an excellent first impression; it can make or break a whole relationship right from the start. You don't want to be late for an interview, have a bad breath, or leave a bad feeling about your business in the consumer minds. This is also true for email marketing, where welcome emails play a critical role. I created this guide to show you how to create an effective welcome email campaign, as well as welcome email templates that always win customer loyalty.