Every business wants more qualified leads. A higher number of qualified leads means more customers, which means more revenue for your business. But what kinds of leads should you aim to generate?

You may have heard the terms inbound leads and outbound leads. Outbound leads are generated using more traditional methods while generating inbound leads involves new approaches that growing numbers of businesses are turning to. In this post, we'll explore the differences between inbound leads vs. outbound leads, the pros and cons of each, and which your business should focus on.