In 2019, Ahrefs CEO, Dmytro Gerasymenko, announced via Twitter that the company was working on a general purpose search engine to compete with Google. "Sounds crazy, right?" he said.

To many, that did sound crazy. A number of Google competitors have come and gone, but Dmytro has a mission centered around two huge problems he claims Google will never want to fix.

Those two problems are privacy and profit sharing.