With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage?

Our General Manager, North America – Zack Jenkins – takes us through:

How broadcasting has changed over the last decade?
Why broadcast monitoring is still relevant today?
We also cover important new forms of video & audio content creation and consumption like podcasts. Our broadcast monitoring service covers not only TV but Radio and podcasts as well.