The demand for content isn't going away - if anything, it is increasing. Consumers are spending more time online, and the number of touchpoints and marketing channels continues to grow. At the same time, B2C and B2B customers continue to expect their interactions to be personalized. Consequently, the pressure has grown on creative and marketing teams to produce content across an array of different digital and physical formats at a time when the economic climate is forcing them to do more with less.