Associated with
Julia Neuhold
Julie Ask
Posted Jul 4, 2023
•
6 min read
Anticipatory experiences in marketing featuring Forrester's Julie Ask
A follow-up Q&A article related to a webinar featuring guest speaker Julie Ask, VP and Principal Analyst at Forrester. The article discusses anticipatory experiences (AX), their business value, potential risks, recent trends, channels for implementation, challenges faced by businesses, and metrics for measuring success in anticipatory customer experiences.
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