One of the most important developments in the events industry took place in 2021 when marketing company Night After Night collaborated with Kings of Leon to release the first-ever new album in NFT format. They showed off the ability to offer unique fan rewards and a proof-positive ownership record of limited-edition digital goods.
Since then, the industry has been abuzz with excitement. But before diving into the possible applications of this new technology, and talk about its impact in the events industry, this article will cover the technical questions that most new adopters of NFT ask.