Great events don't happen by themselves. Together, The Venetian© Resort Las Vegas and its clients design innovative events that engage attendees while achieving key business goals.

What is "design thinking"? In the event space, it's a way of coalescing all the various components of a meeting plan to serve a set of business objectives. In other words, events are literally "designed" to meet specific customer-focused goals.

No matter what an event is seeking to achieve, meeting planners should brainstorm with their hosts during the design phase. According to Allison, "When we align our knowledge and extensive capabilities with our clients' goals, we can co-create truly memorable events."