According to Fan & Fuel Digital Marketing Group, 97% of shoppers say reviews influence their buying decision. Further, 92% of people will hesitate to buy something that has no reviews. It makes sense if you think about it: when is the last time you made a purchase or worked with a business without first reading reviews? Google reviews can help your business stand out among your competitors, they can help prove you're trustworthy, and they can ultimately lead to you getting more new customers.