When you hear the phrase, "cold calling," what first comes to mind? If you're like most small business owners, chances are it's not your favorite. In fact, 63% of salespeople say cold calling is what they dislike most about their jobs. Additionally, 88% of buyers will have nothing to do with cold callers. That's a lot of people who struggle with what feels like a sales inevitability. If you fall into this camp, we've come up with four better ways to spend your time instead of cold calling (without sacrificing your bottom line in the process).