Cart and checkout abandonment are persistent challenges in online retail, often resulting in substantial missed opportunities for growth and customer engagement. The average cart abandonment rate is approximately 70.19%, indicating that most online shoppers leave without completing their purchases (Baymard Institue). When shoppers leave without completing their purchases, it's more than just revenue slipping-it's a lost chance to connect with customers and build long-term loyalty. Addressing this issue is not only essential for recovering sales but also for enhancing the overall shopping experience. To effectively combat cart abandonment, businesses can leverage push notifications and targeted abandoned cart emails. These toolsContinue reading