When you Google "how do I land my emails in inbox," you'll find close to 195,000,000 results.While this doesn't come as a surprise considering the longevity of email marketing, it certainly testifies to one thing: Email deliverability (inbox placement) is arguably the most-discussed topic in email marketing. This is because the process equally involves the email marketer, email marketing platform, and the Inbox Service Providers. And the resulting area of intersection is a bit challenging to understand while starting off.