Understanding how to use LinkedIn for business marketing involves many of the same tactics used in building a personal brand on LinkedIn.  There are, of course, nuances between the two but the professionally-minded nature of the platform remains constant. Elevating business and the face of business is the name of the game. As a social media agency, how you prioritize LinkedIn will differ based on the client. A B2B company, for example, may require a more robust strategy than your B2C clients.  Every LinkedIn marketing services pitch you develop should be cognizant of these details. Regardless, LinkedIn's popularity makes it