Mobile Marketing Magazine discusses influencer marketing trends, changing habits due to the pandemic, and key opportunities for brands with Activate CEO, Nicolas DiSanto.
Mobile Marketing: Could you please explain some key influencer marketing challenges and opportunities in 2021?
Nicolas DiSanto: We were already seeing a steady growth towards influencer marketing but naturally, as the pandemic hit, some brands decided to pause their spend. There was anxiety about continuing to run marketing campaigns due to fears this was seen as insensitive in the current climate. Challenges around what these influencer marketing campaigns would look like in the 'new normal' was also a cause for concern, as lockdown meant influencers were stuck indoors and unable to participate...