And proving that social media played a role in moving a deal forward? That's still a major challenge.

But not everything is lost.

We sat down with Jay Feitlinger, Founder of StringCan: A B2B Growth Marketing Agency, who's spent over 25 years bridging the gap between marketing and sales for mid-market B2B companies.

📌 It's time to stop chasing likes and start focusing on metrics that tie directly to revenue!