In this episode, Dave Lehman, President and COO of Birdeye, engages in a fireside chat with Uday Ghatikar, Field CTO at Google, and Kiran Bellare, Head of Product - Generative AI at Google, shedding light on the digital landscape shaped by customer reviews. They discuss the vital impact of customer reviews on business perception and customer acquisition, sharing effective strategies for integrating Google reviews into marketing efforts to enhance customer trust and decision-making.