Cuppa Press, as you might know, is a talk-show series aimed at giving you some rambles on marketing, technology and a lot more.

In this edition, we have roped in Imraan Moh from Moholla to talk on all things branding.

At Moholla, Imraan aims to build brand communities; "Because we feel that brand communities are much stronger than the brand audience", said Imraan as we sat down to record our episode of Cuppa Press, and we couldn't agree more with him!