Today's modern marketers know that account-based marketing (ABM) is no longer a nice to have.
Sadly the reality is most teams don't have the resources or bandwidth to support scaling out an ABM approach – including Uberflip! So how does Uberflip tackle ABM?
As much as we consider ourselves experts, we've also had a ton of false starts, shifts in strategy, changes in the technology we use and a constant review of our approach. But we've landed on something and we want to share it with you.