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Raj Balasundaram
Posted Jul 8, 2020
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2 min read
Using AI to go from Reactive to Proactive Marketing: Use Cases & The Future – Raj Balasundaram [Podcast]
In part I, Raj introduced the concept of AI marketing. In today's episode, he goes a level deeper and describes how predictive intelligence works, shares specific use cases, and even gets into the ethical implications that are emerging as AI becomes more sophisticated. Raj discusses three points related to AI: How marketers are going from reactive ... Continued
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