According to our data sample, advertisers from 14.8k companies spent more than $9.2b to promote nearly 24k brands or product lines on YouTube through May 2023.
Still, some advertisers aren't sold. Our recent "Picking Favorites" article looked at advertisers who opted for social media instead of YouTube, including many small-to-medium businesses (SMBs).
Let's look at where else non-YouTube advertisers are promoting their brands through May 2023.