Demo videos are some of the best sales tools in a marketer's arsenal. They not only demonstrate a product's use but also its features and benefits. With so much going for them, you'd do well to incorporate demo videos into your marketing strategy.

A demo video or product demonstration video is a piece of media that demonstrates how a product works by showing it in action. In a sense, they're an instructional video and promotional tool all in one.

A great demo video will show how your product works while selling your audience on its features. Demo videos are one of the most compelling ways to communicate a product's worth to your prospective customers.